MILO Heritage

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OUR CHAMPION JOURNEY

From small beginnings came a brand that set the stage for timeless champions

 

 

MILO TIMELINE

1964

MILO® is launched in the Philippines.
FUN FACT: MILO was named after the Olympic wrestler "Milon" of Croton
1964

1974

MILO® hold the first-ever MILO® Marathon
FUN FACT: Over 3.5 Million runners have crossed the finish line at the MILO® Marathon since its launch.
1974

1983

MILO® promotes sports values throuugh the launch of MILO® Sports Clinics
FUN FACT: Starting with Basketball and Swimming classes, MILO® Sports Clinics has grown to include over 21 sports!
1983

1988

MILO® uplifts school sports competitions with the MILO® Little Olympics
FUN FACT: The MILO® Little Olympics is the country's biggest inter-school junior sports competition with almost 400,000 student athletes since 1988
1988

1991

MILO® rallies the nation as the official drink of the 30th SEA Games held in the Philippines
1991

2004

MILO® builds a nation of young champions with MILO® Champ Camp
FUN FACT: Did you know that over 17 Million students from thousands of schools have participated in this nationwide school tour?
2004

2010

MILO® helps jumpstart dreams with the Help Give Shoes Advocacy
FUN FACT: Did you know that over 90,000 deserving students have received a pair of running shoes to help pursue their champion aspirations?
2010

2014

MILO® celebrates 50 years of building champions
FUN FACT: Did you know that 6-time National MILO® Marathon Queen, Mary Joy Tabal is the first marathoner to qualify in the Olympics?
2014

2018

MILO® brings sports closer to families with MILO® Barangay Liga
FUN FACT: Did you know that by having partner barangays in North Luzon up to South Mindanao, the MILO® Brgy. Liga court has reached Filipinos all over the country up to the farthest ends of the Philippines?
2018

2020

MILO® helps kids continue their champion journeys at home with the MILO HOMECOURT
FUN FACT: Did you know that over 40,000 students have signed up for online traning sessions since its launch?
2020