MY MILO® STORY: ENERGIZING TOMORROW’S CHAMPIONS
For generations, MILO® has energized millions of Filipinos through sports. Stories of grit, discipline, and teamwork with MILO® sports continuously inspire new generations of champions. Share your own #myMILOstory and together, let's inspire tomorrow's champions today!
EVERY CHAMPION HAS A STORY
Every Champion journey is a story worth telling. Share your MILO® story using #myMILOstory for a chance to be featured. Your story can motivate others to keep showing up and develop values like grit, discipline, and teamwork. Let's inspire tomorrow’s champions today!
MILO® CHAMPION STORIES
ALEX EALA
Global champion in Tennis Alex Eala joins the MILO® family as one of its newest ambassadors—her #myMILOstory started in MILO® Sports Clinics, where she learned the fundamentals of the sport.
From her first steps on the court to becoming the highest-ranked Filipina in WTA history, Alex’s success story mirrors the values MILO® has advocated for decades.
As a MILO® ambassador, Alex inspires children to embrace their beginnings—whether in clinics, local tournaments, or school sports programs.
EJ OBIENA
Filipino pole vault champion EJ Obiena embodies the spirit of MILO® with grit, discipline, and relentless pursuit of excellence.
From a MILO® kid to a world-class Olympian, his journey reflects passion, perseverance, and purpose.
Through youth engagement and sports clinics, EJ helps expand access to athletic opportunities across the Philippines.
ROGER CASUGAY
Surfing champion Roger Casugay showed true sportsmanship during the 2019 SEA Games by rescuing a competitor mid-race.
He later returned to win gold, proving that true champions go beyond medals.
Today, he inspires young surfers through mentorship and community programs.
RICHIE MALACAY
Ritche Malacay, a 53-year-old PWD, proved it’s never too late to chase new milestones.
Through the MILO® Marathon Walk-Run-Roll, she joined her first fun run.
Her journey shows that being a champion is about courage and the heart to keep moving forward.
CHAMPION MILESTONES
- Filipinos Energized
- Kids in Sports
- Sports Clinics
- Swimmers Taught
1.4 Billion
- CUPS SERVED
- From breakfast to after-school activities, each cup delivers nourishing energy trusted by generations. More than a drink, MILO® continues to energize more champion stories every year.
3.2 MILLION
- KIDS IN SPORTS
- For decades, MILO® has supported Filipino sport, from grassroots leagues to the national stage. Through community programs, young athletes gain more than skills. They build grit, discipline, and teamwork, life lessons that help build everyday champions.
112,300
- KIDS RECRUITED THROUGH MILO® SPORTS CLINICS
- More than 112,300 Filipino kids have started their champion journeys through MILO® Sports Clinics. Across 1,000+ classes in 35+ sports nationwide, kids build grit, discipline, and teamwork—skills that help shape them into tomorrow’s champions.
2,394
- KIDS AND PARENTS EDUCATED ABOUT SAFE SWIM
- Safety comes first. Through MILO® Safe Swim, in partnership with the Philippine Red Cross, more than 2,394 kids and parents have learned essential water-safety skills. From basic swimming to emergency readiness, they build safe habits that help protect lives in and around the water.
