Here’s how breakfast makes kids champions every day!

March 02, 2022 by MILO®

"Breakfast is the most important meal of the day." We've all heard this saying before, and for good reason! Breakfast's name comes from its role as the meal that breaks our nightly fasts. Our body uses energy in our bodies even while we sleep, so eating breakfast and pairing it with a breakfast drink like MILO® is a fantastic way to refuel our energy to perform well for a champion day!

Here are the health benefits your child gets when they eat breakfast


That's because nutritious breakfasts provide the energy that kids need to fuel physical activity for schoolwork, play and sports. In a study, children are found to be more energized on a day they ate breakfast compared to the day when they skipped breakfast. Another study found that children who frequently eat breakfast spend 30% more time on moderate to vigorous physical activity versus frequent breakfast skippers.


Research shows that eating breakfast regularly improves cognitive function such as memory skills, alertness level, concentration and problem-solving ability. Eating breakfast often is also associated with higher test scores in reading, math and science.


Studies also show that they have better eating habits and are less likely to become overweight, too! Pair your kids’ breakfasts with a nutritious breakfast drink like MILO® to meet children’s energy and nutrient requirements. This will promote growth, brain development, as well as a healthy immune system.


According to research, children feel significantly more cheerful and energized during days when they eat breakfast versus when they do not. Skipping breakfast leads to short-term energy deprivation, which affects the mood negatively. It also helps if their breakfasts are packed with nutrients like b-vitamins and iron, as kids deficient in these nutrients tend to have worse moods. An energizing and nutritious breakfast paired with a nutrient-packed drink like MILO® helps them get ready for a great day ahead.

According to Beatrice Reye, the Nutrition, Health, and Wellness Lead at Nestle’s Dairy Product and Technology Center, “Breakfast is a key chance for our children to start the day with a significant contribution of energy and nutrients they need every day, and MILO® has a hey role to play in order to deliver nutritious energy as part of a balanced breakfast".

Find out what's in MILO®'s winning combination of Champion Nutrients!

  • MILK

    contains protein and calcium for growth


    contains phosphorus for strong bones


    provides energy for school and physical activities

  • B-Vitamins and Iron

    for energy release and brain function

  • Vitamins C & D

    For immunity

Find out how to level-up the nutrition of your child's breakfast.

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  • Kral, T. V. E., Heo, M., Whiteford, L. M., & Faith, M. S. (2012). Effects on Cognitive Performance of Eating Compared With Omitting Breakfast in Elementary Schoolchildren. Journal of Developmental & Behavioral Pediatrics, 33(1), 9—16. doi:l0.1097/dbp.0b013e31823f2f35
  • Lloyd HM, Rogers PJ, Hedderley DI. Acute effects on mood and cognitive performance of breakfasts differing in fat and carbohydrate content. Appetite 1996;27:151—64.
  • Miller, D. P. , Waldfogel, J. , & Han, W.-J. (2012). Family Meals and Child Academic and Behavioral Outcomes. Child Development, 83(6), 2104-2120. doi:10.1 1 1 1/j.1467-8624.2012.01825.x
  • Rampersaud, G. C., Pereira, M. A., Girard, B. L. , Adams, J. , & Metzl, J. D. (2005). Breakfast Habits, Nutritional Status, Body Weight, and Academic Performance in Children and Adolescents. Journal of the American Dietetic Association, 105(5), 743-760. doi:10.1016/j.jada.2005.02.007
  • Schembre, S. M. , Wen, C. K. , Davis, J. N. , Shen, E. , Nguyen-Rodriguez, S. T. , Belcher, B. R., ...Spruijt-Metz, D. (2013). Eating breakfast more frequently is cross-sectionally associated with greater physical activity and lower levels of adiposity in overweight Latina and African American girls. The American Journal of Clinical Nutrition, 98(2), 275-281. doi:10.3945/ajcn.112.045849
  • Szajewska, H., & Ruszczyhski, M. (2010). Systematic Review Demonstrating that Breakfast Consumption Influences Body Weight Outcomes in Children and Adolescents in Europe. Critical Reviews in Food Science and Nutrition, 50(2), 113-119. doi:10.1 080/10408390903467514